by Sarah | Feb 4, 2025 | Business
Running a small business is no easy task, especially if you’re in the insurance or financial services sector. Between managing clients, handling policies, and staying compliant with regulations, marketing often takes a back seat. However, in today’s digital world, a...
by Sarah | Sep 23, 2024 | Technical
PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) are both ways of driving traffic to websites. Each has its own advantages and disadvantages, depending on business goals, budget, and timeframe. Here we compare both approaches: What is PPC (Pay-Per-Click)? PPC...
by Sarah | Dec 8, 2021 | Tips
What’s 2022 got in store for social media? In short: NFTs, cryptocurrency, TikTok and AR. But for businesses, brands, and marketers, the key to surviving 2022 will be to stop thinking like advertisers, and to start thinking like – and working with – creators. Let’s...
by Sarah | Nov 25, 2021 | Everything Else...
In 2021 TikTok surpassed one billion active users. With 2.9 billion active users, Facebook remains the most popular social media platform. But at the rate its growing, many believe that TikTok will steal Facebook’s crown in the next 12 months. If you’re unfamiliar...
by Sarah | Dec 14, 2020 | Technical
Digital marketing is all about promoting your business online. Since the birth of the internet, digital marketing has existed in parallel. Use of the internet has exploded in the last decade; the popularity of online shopping has grown and Google search is the first...
